| |
Work
Consulting and Freelance, san francisco, ca
UX, UI, IA, Visual designer, director & consultant ,
10/00-present
I have
consulted and designed for a variety of clients and projects. My work
has included user experience design (UX), user interface design (UI), information architecture (IA), visual
design, branding, marketing, and book design. Most recently, I'm obsessed with web apps, mobile apps, social media. Please see my list of clients.
Highlight clients: slide.com, ihearitlocal.com, diageo wines, cisco, google.com
FTE Gigs
getty images , www.gettyimages.com, seattle, wa
Sr User Experience Designer, 01/07-08/07
I was responsible for creating high-quality, innovative user-centered designs that met the needs of customers, business and technology, for website and/or software applications. In my role, I was a highly effective communicator about user centered design, the design process, my design rational, and customer driven decisions across disciplines. I primarily focused on the redesign for the Footage storefront.
| + |
Translated business requirements and user needs into UI designs |
| + |
Designed UI solutions including but not limited to: flowcharts, wireframes, concept sketches, interaction models, style guides, prototypes, detailed comps, UI functional specifications, & final production graphics |
| +
|
Worked closely with the usability team to help identify user needs |
| + |
Proactively definined business initiatives into actionable design projects |
| + |
Conducted competitive analyses and other design research |
www.amazon.com, www.amazon.com, seattle, wa
& paris, france
During my tenure at amazon.com, I was involved with the site architecture,
UI design, visual design, usability studies, international creative development
and branding.
International design lead, 11/99-10/00
User-interface and information design, information architecture,
brand design, e-commerce
As lead of the German, British, French and Japanese sites, I led
all online creative and brand development, creative globalization
and operations, international UI and site architecture.
+ I liaised between the US and international development/design.
I was responsible for all budgeting, scheduling and creative operations.
I hired, trained and managed a cross-cultural, multi-locale team
of 8 web designers. I managed and oversaw all projects on all international
sites. I developed creative specs, site-maps and coordinated the development
process and team.
Lead
designer, 03/97-11/99
User-interface & information design, information architecture,
usability study, brand design, e-commerce
As a design lead of the US site my accomplishments were diverse.
My passion focused on issues which affected the usability and
architecture of the entire site rather then the goals of one
distinct business unit.
+
I initiated and conducted an in-depth usability and information architecture
analysis resulting in a redesign of most of the site. My design work
included global UI, navigation tools, product display types, list
display types, content display, creation of 'store templates'
and global templatization.
Subsequent testing showed an increase of up to 400% on 'click-through'
and 200% higher sales.
+ Based on my usability work, I documented and produced the first
global UI Guide & Design standards for all amazon sites. This online
publication outlined store models to achieve business goals, while
also outlining specs for UI, navigation, graphics, colors, fonts,
choices of layouts, product display types, list types.
+ I designed and directed the creation of store models for dozens
of partnership and promotional sites for the US stores. This included
directing photoshoots, illustrators, and graphic artists.
becker & mayer! , www.beckermayer.com, Kirkland, WA
Book designer, 1/95-4/96
Book design, packaging design, information design, prepress
I contributed to the publication of 50 books/kits per year. Responsibilities
included: art-directing illustrators & photograhers, conceptualizing
book treatment and layout, producing electronic mechanicals, managing
prepress, research and establishing a digital archive and backup system.
Titles were designed, written and sold to such publishing houses as
Random House, Viking Penguin/Puffin, Scholastic Books, Warner Books,
Ten Speed Press, Chronicle Books, Peachpit Press and Sunset Books.
Schooling
2012 MA Philosophy, Art & Social Change at California Institute of Integral Studies, San Francisco, CA
2004 Brian Utting School of Massage, NCMTB Certification in Massage Therapy
2001 Glassblowing, metal sculpture
at Pratt Fine Arts, Seattle
1994 French & Spanish at The New School, NY NY
1993
Design at The School of Visual Arts, NY NY
1990 BS Psychology at University of Florida, Gainesville, FL
1989 French at La Sorbonne, Paris, France
Software
Dreamweaver
Photoshop
Illustrator
Freehand |
Pagemaker
Quarkxpress
Imageready
Fireworks |
+
Working knowledge of AJAX, CSS, HTML, XML, XHTML, Javascript, Flash |
